Inside the space, visitors will have the chance to shop a range of Mugler fragrances, as well as a selection of Cadwallader’s signature fashion pieces. Corseted, cutaway and mesh-panelled styles in black, silver and denim sit alongside Angel, Alien and Goddess fragrances, including limited chrome editions. For the collectors, they will also be able to purchase a rare hand-sculpted and hand-blown glass bottle, created in honour of Angel’s anniversary. Visitors can also try out a custom-built experience chamber, which uses light, sound and scent to create a synaesthetic journey through Angel.
In true futurist style, Mugler also pioneered the concept of refillable fragrance long before anyone else. With 12,000 refill stations around the world, a bottle of Angel is recharged once every 25 seconds – and now you can refill yours at Selfridges, too. At the heart of The Body Space sits a fragrance fountain, where customers can replenish their existing bottles of Angel, Alien, Goddess and Alien Goddess (both the eau de toilettes and eau de parfums).